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@font-face{font-family:Inter;src:url('assets/Inter-Semibold.ttf') format('truetype');font-style:normal;font-weight:600;font-display:swap}
@font-face{font-family:Inter;src:url('assets/Inter-Bold.ttf') format('truetype');font-style:normal;font-weight:700;font-display:swap}
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*{box-sizing:border-box;letter-spacing:0}
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button{font:inherit}
a{color:inherit;text-underline-offset:5px}
button:focus-visible,a:focus-visible{outline:3px solid #69b0ff;outline-offset:5px}
button{cursor:pointer}
img{display:block;max-width:100%;height:auto}
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h2{font-size:32px;line-height:1.25;font-weight:600}
h3{font-size:28px;line-height:1.3;font-weight:600}
h4{font-size:17px;font-weight:600}
.wrap{width:calc(100% - 96px);max-width:1344px;margin-inline:auto}
.reading{width:calc(100% - 96px);max-width:1076px;margin-inline:auto}
.reading-wide{width:calc(100% - 96px);max-width:1176px;margin-inline:auto}
.site-header{width:100%;max-width:none;padding-inline:3.55%;height:clamp(110px,11.875vw,185px);display:flex;align-items:center;gap:4vw}
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.hero-image{position:absolute;width:100%;height:100%;object-fit:cover;object-position:20% center}
.hero::after{content:"";position:absolute;inset:0;background:#000;opacity:.2;pointer-events:none}
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.hero-title{font-size:64px;line-height:1.21;font-weight:600;max-width:460px}
.hero-description{max-width:390px;margin-top:26px;font-size:16px;line-height:1.6}
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.project-facts dt{font-size:18px;font-weight:600;line-height:1.3;margin-bottom:6px}
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.overview-copy h3{font-size:32px;color:var(--navy);margin:30px 0 12px}
.overview-copy p+p{margin-top:12px}
.dark-band{background:#050505;color:#fff;text-align:center;padding:62px 0}
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.dark-band p{font-size:18px;font-weight:500;line-height:1.65}
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.image-button{width:100%;padding:0;background:transparent;border:0;display:block;position:relative;border-radius:0}
.image-button:hover .zoom-icon{background:var(--blue);color:#fff}
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.wireframes{padding-top:52px;padding-bottom:100px}
figure figcaption{font-size:16px;margin-bottom:9px}
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.wire-column{display:grid;gap:28px}
.wire-column figure>img{width:100%;height:auto}
.preference-wire{width:69%}
.buyer-wires{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:70px}
.buyer-wires>figure>img{width:100%;aspect-ratio:4/3;object-fit:cover}
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.rotated-photo img{position:absolute;width:75%;height:133.333%;max-width:none;object-fit:cover;left:12.5%;top:-16.666%;transform:rotate(-90deg)}
.research{padding-block:62px 90px}
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.starting-thought .section-kicker{font-size:11px;color:#646d79}
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.story-tabs button[aria-selected=true]{color:var(--navy);border-bottom-color:var(--blue)}
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.story-tabs button:hover:not(:disabled){color:var(--blue)}.story-tabs button:disabled{color:#747d87;cursor:default}
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[hidden]{display:none!important}
.ai-cue{display:flex;align-items:center;gap:9px;color:#29654f;font-size:14px;margin-bottom:16px}.ai-cue svg{width:18px;height:18px;flex-shrink:0}
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.preference-options label:has(:checked){background:#eef3ff;border-color:var(--blue);color:#1e3a8a}
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.lab-note{color:#66717c;font-size:12px;line-height:1.6;margin-top:14px;max-width:460px}
.live-brief{border-left:1px solid var(--line);padding-left:36px;min-width:0}
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.brief-rows .is-filled dd{color:#162b38}.brief-rows .just-updated{animation:brief-fill .7s ease-out}
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.question-context,.brief-sentence{font-size:17px;line-height:1.65;color:#555e68;margin-top:14px;max-width:470px}.brief-sentence{font-size:22px;color:#24394a;margin-block:24px}
.clarification-options{display:grid;gap:10px;margin-top:20px}.clarification-options button{display:flex;align-items:center;gap:12px;background:white;padding:14px;border:1px solid #d7dde6;border-radius:5px;text-align:left;font-size:16px}.clarification-options button:hover{border-color:var(--blue);background:#f5f8ff}.clarification-options svg{width:18px;height:18px;flex-shrink:0}.clarification-options svg:last-child{margin-left:auto;color:var(--blue)}
.next-evidence{display:flex;gap:12px;border-top:1px solid var(--line);padding-top:18px;margin-top:20px}.next-evidence>svg{width:20px;height:20px;color:#29654f;flex-shrink:0;margin-top:3px}.next-evidence strong{font-size:15px;font-weight:600}.next-evidence p{font-size:14px;color:#596879;margin-top:6px;line-height:1.6}
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.browsing-story{border-top:1px solid var(--line);padding-block:56px 60px}
.browsing-demo{margin-top:30px;border-block:1px solid var(--line)}
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.demo-session strong{color:#24394a;font-weight:600}
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.demo-stage-list svg{width:15px;height:15px}.demo-stage-list [aria-current]{color:var(--navy);border-bottom-color:var(--blue);font-weight:600}
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.demo-permission-facts span{display:flex;align-items:center;gap:7px}.demo-permission-facts svg{width:18px;height:18px}
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.demo-actions .button{font-size:15px;gap:9px;padding:12px 16px;min-height:48px;text-align:left}
.demo-actions .secondary{color:var(--navy);background:white;border:1px solid #c4cedd}
.browsing-demo button:disabled{opacity:.5;cursor:not-allowed}.demo-actions .button svg{flex-shrink:0}
.demo-home{min-width:0;padding-left:28px;border-left:1px solid var(--line)}
.demo-home-top{display:flex;gap:9px;align-items:center;font-size:13px;color:#526975;margin-bottom:18px}
.demo-home-top>svg{width:18px;height:18px}.demo-home-state{margin-left:auto;color:#29654f}
.demo-home h3{font-size:24px}.demo-home-priority{font-size:15px;color:#29654f;margin-top:6px}
.demo-picks{list-style:none;margin:14px 0 0;padding:0}
.demo-picks li{display:grid;grid-template-columns:16px 96px minmax(0,1fr);align-items:center;gap:12px;min-height:100px;border-top:1px solid var(--line);padding-block:14px}
.demo-home.is-updated .demo-picks li{animation:story-enter .3s ease-out both}.demo-home.is-updated .demo-picks li:nth-child(2){animation-delay:.04s}.demo-home.is-updated .demo-picks li:nth-child(3){animation-delay:.08s}
.demo-picks img{width:96px;height:70px;object-fit:cover;border-radius:4px}.demo-rank{font-size:13px;color:#66717c}
.demo-picks h4{font-size:16px;line-height:1.4}.demo-picks p{font-size:14px;margin-top:4px;color:#24394a}.demo-picks p span{color:#66717c}
.demo-pick-change{display:block;color:#29654f;font-size:12px;margin-top:4px;line-height:1.5}
.demo-home-note{font-size:14px;line-height:1.7;color:#515e69;border-top:1px solid var(--line);padding-top:14px}
.demo-data-label{font-size:12px;line-height:1.7;color:#66717c;margin-top:14px}
.demo-explore-cars{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
.demo-explore-cars article{min-width:0}.demo-photo{position:relative}.demo-photo>img{width:100%;aspect-ratio:1.65;object-fit:cover;border-radius:4px}
.demo-save{position:absolute;right:8px;top:8px;background:white;color:var(--navy);width:38px;height:38px}
.demo-save[aria-pressed=true]{background:#edf3ff;border-color:var(--navy)}.demo-save[aria-pressed=true] svg{fill:var(--navy)}
.demo-explore-cars h4{font-size:18px;margin-top:14px}.demo-explore-cars p{font-size:14px;color:#596879;margin-top:5px}
.demo-view{display:flex;align-items:center;gap:8px;width:100%;background:white;color:var(--navy);padding:12px 0;margin-top:10px;border:0;border-block:1px solid var(--line);font-size:14px;text-align:left;min-height:46px}
.demo-view svg{width:17px;height:17px}.demo-view svg:last-child{margin-left:auto}
.demo-view-detail{display:flex;gap:10px;margin-top:16px;border-left:3px solid #b1c7bd;padding-left:14px;color:#526975;font-size:14px}
.demo-view-detail>svg{flex-shrink:0;width:20px;height:20px}.demo-view-detail strong{color:#24394a;font-size:15px}.demo-view-detail p{margin-top:4px}
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.demo-signal-status span{display:flex;align-items:center;gap:6px}.demo-signal-status svg{width:16px;height:16px}.demo-signal-status strong{font-weight:500;color:#29654f}
.demo-priority-shift{display:flex;flex-wrap:wrap;align-items:center;gap:14px;padding-block:22px;margin-top:20px;border-block:1px solid var(--line);font-size:17px}
.demo-priority-shift>span{color:#66717c}.demo-priority-shift>strong{color:#29654f;font-weight:600}.demo-priority-shift>svg{width:20px;height:20px;color:#526975}
.demo-browse-panel .demo-unchanged{display:flex;align-items:flex-start;gap:9px;margin-top:18px;font-size:14px!important}
.demo-unchanged svg{width:18px;height:18px;flex-shrink:0;margin-top:3px}.demo-browse-panel>.text-link{border:0;background:white;padding:4px 0}
.demo-change-list{margin-top:22px}.demo-change-list h4{font-size:14px;color:#596879;font-weight:500;margin-bottom:8px}
.demo-change-list>div{display:grid;grid-template-columns:16px minmax(0,1fr) minmax(0,1fr);gap:10px;align-items:center;padding:10px 0;border-bottom:1px solid var(--line);font-size:14px}
.demo-change-list strong{font-weight:500}.demo-change-list span{color:#66717c}.demo-change-list>div>span:last-child{text-align:right;font-size:13px}
.demo-footer{display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap;border-top:1px solid var(--line);padding:16px 0;font-size:13px;color:#596879}
.browsing-boundary{display:flex;align-items:center;justify-content:space-between;gap:20px;border-block:1px solid var(--line);padding-block:20px;margin-top:30px}
.browsing-boundary p{display:flex;align-items:flex-start;gap:10px;font-size:14px;line-height:1.7;color:#515e69}
.browsing-boundary p>svg{width:20px;height:20px;flex-shrink:0;margin-top:2px;color:#29654f}
.browsing-boundary strong{color:#24394a;font-weight:600}
.browsing-boundary .text-link{margin:0;flex-shrink:0}
.browsing-story .story-caption p{font-size:14px;line-height:1.7}
@media(max-width:1000px){.browsing-boundary{align-items:flex-start;flex-direction:column;gap:14px}.demo-browse-layout{gap:24px;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr)}.demo-home{padding-left:20px}.demo-picks li{grid-template-columns:14px 76px minmax(0,1fr);gap:8px}.demo-picks img{width:76px;height:60px}.demo-picks p span{display:none}}
@media(max-width:760px){.browsing-story{padding-block:40px 44px}.demo-browse-layout{grid-template-columns:1fr;min-height:0}.demo-home{border-left:0;border-top:1px solid var(--line);padding:24px 0 0}.demo-session{align-items:flex-start}.demo-session p{flex-direction:column}.demo-session>div{gap:8px}.demo-stage-list li{flex-direction:column;justify-content:center;gap:6px;font-size:12px;text-align:center}.demo-browse-panel h3{font-size:24px}.demo-picks li{grid-template-columns:16px 96px minmax(0,1fr)}.demo-picks img{width:96px;height:70px}.demo-picks p span{display:inline}.demo-footer{gap:6px}.demo-permission-facts{gap:12px}.demo-explore-cars h4{font-size:16px}}
@media(max-width:380px){.demo-explore-cars{gap:12px}.demo-save{width:34px;height:34px;top:5px;right:5px}.demo-explore-cars p{font-size:12px}.demo-home-state{font-size:12px}}
.product-difference{background:#f5f7f8;padding-block:68px 56px}
.approach-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-top:38px;padding-bottom:38px;border-bottom:1px solid #d8dfe5}
.approach-grid article{min-width:0;border-top:2px solid #bbc5cd;padding-top:23px}
.approach-grid article>svg{width:24px;height:24px;color:#526975;margin-bottom:18px}
.approach-grid h3{font-size:22px;line-height:1.35;margin-top:12px}
.approach-grid article>p:not(.section-kicker){font-size:15px;line-height:1.7;color:#515e69;margin-top:12px}
.approach-path{display:flex;align-items:center;flex-wrap:wrap;gap:9px;font-size:14px;font-weight:500;margin-top:20px;min-height:32px;color:#202e38}
.approach-path svg{width:14px;height:14px;color:#6a7b87}
.approach-grid article>p.approach-value{font-size:14px;margin-top:14px}
.approach-grid .crossover-approach{border-top-color:#29654f}
.crossover-approach>svg,.crossover-approach .section-kicker{color:#29654f}
.ai-modes{display:grid;grid-template-columns:1fr 1fr;gap:48px;padding-block:30px;border-bottom:1px solid #d8dfe5}
.ai-modes h3{font-size:20px;line-height:1.4;margin-top:9px}
.ai-modes p{font-size:15px;line-height:1.7;color:#515e69;max-width:510px;margin-top:10px}
.ai-modes>div:last-child .section-kicker{color:#29654f}
.implementation-note{margin-top:28px;border-top:1px solid #d8dfe5;border-bottom:1px solid #d8dfe5;font-size:14px;line-height:1.7}
.implementation-note summary{padding-block:18px;cursor:pointer;font-weight:500;color:#344657}
.implementation-note summary:focus-visible{outline:3px solid #69b0ff;outline-offset:3px}
.implementation-note>div{max-width:940px;padding-bottom:22px;color:#505d68}
.implementation-note p+p{margin-top:12px}
.implementation-note a{color:var(--navy)}
.story-takeaway{font-size:24px;line-height:1.6;margin-top:36px;color:#5b6771}
.story-takeaway strong{font-weight:500;color:#172b23}
@keyframes story-enter{from{opacity:.35;transform:translateY(5px)}to{opacity:1;transform:none}}
@keyframes brief-fill{0%{background:#e8f2ec}100%{background:transparent}}
.site-footer{text-align:center;background:#050505;color:#fff;padding:58px 24px 60px}
.site-footer h2{font-size:40px;margin-bottom:22px}
.site-footer p{font-size:14px;margin-top:8px}
.skip-link{position:fixed;left:16px;top:-100px;z-index:10;background:white;color:var(--navy);padding:12px 18px}
.skip-link:focus-visible{top:12px}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
dialog{border:1px solid var(--line);border-radius:6px;padding:18px;width:min(1340px,calc(100% - 32px));max-height:94svh;overflow:auto;background:#fff;color:#151515}
dialog::backdrop{background:#111b}
.viewer-toolbar{display:flex;align-items:center;justify-content:space-between;gap:20px;padding-bottom:16px}
.viewer-toolbar p{font-size:16px}
.icon-button{height:40px;width:40px;display:grid;place-items:center;background:#f4f5f7;border:1px solid #d8dce4;border-radius:4px;flex-shrink:0}
.icon-button svg{width:20px;height:20px}
#enlarged-image{margin-inline:auto;max-height:calc(94svh - 94px);object-fit:contain}
@media(max-width:1100px){
  .site-header{gap:20px}.site-header nav{gap:20px}.site-header a{font-size:13px}.socials{gap:14px}
  .hero-title{font-size:52px}.hero-description{max-width:330px}.hero-actions{align-items:flex-start;flex-direction:column;gap:10px;margin-top:22px}.hero-note{margin-top:22px}
  .overview{grid-template-columns:29% minmax(0,1fr);gap:45px}.project-facts dd{font-size:15px}.overview-copy h2{font-size:40px}
  .response-gallery{gap:20px}.response-gallery h3{font-size:18px;gap:8px}.response-gallery figcaption p{min-height:104px;font-size:15px}
}
@media(max-width:760px){
  .wrap,.reading,.reading-wide{width:calc(100% - 40px)}
  h2{font-size:28px}
  .hero{height:auto;min-height:0;background:#17211d;padding-bottom:330px}.hero-content{width:100%;height:auto;padding:38px 6.80556% 30px}.hero::after{display:none}
  .hero-image{height:330px;bottom:0;object-position:55% center}.hero-title{font-size:46px}.hero h1{font-size:16px;margin-bottom:16px}.hero-description{max-width:370px}.hero-actions{flex-direction:row;flex-wrap:wrap;gap:12px;margin-top:26px}.hero .button{font-size:14px;padding-inline:16px}.hero-note{font-size:13px;margin-top:25px;flex-wrap:wrap}
  .overview{grid-template-columns:1fr;gap:36px;padding-block:42px 54px}.project-facts{grid-template-columns:1fr 1fr;gap:24px 20px}.project-facts dt{font-size:16px}.project-facts dd{font-size:14px}.overview-copy h2{font-size:36px}.overview-copy h3{font-size:28px}
  .dark-band{padding:46px 0}.dark-band p{font-size:16px}.dark-band h2{margin-bottom:22px}.journey-section{padding-top:38px}.wireframes{padding-block:38px 50px}.wireframe-grid{gap:16px;margin-top:28px}.wire-column{gap:18px}figure figcaption{font-size:12px}.buyer-wires{gap:16px;margin-top:36px}.preference-wire{width:100%}
  .research{padding-block:44px 52px}.research h3{font-size:26px}.research-block+.research-block{margin-top:38px}.study-facts{display:grid;gap:16px}.study-facts dt{font-size:14px}.study-facts dd{font-size:14px}.two-columns{column-gap:24px;row-gap:26px}.participants p,.tested p,.findings p{font-size:14px}.tested h4,.findings h4{font-size:15px}
  .response-header{padding:38px 0 36px}.response-header h2{font-size:30px;margin-bottom:20px}.response-header p:not(.prototype-route){font-size:16px;line-height:1.7}.response-header .button{margin-top:22px}.prototype-route{gap:8px;font-size:12px}.prototype-route svg{width:12px}
  .response-gallery{grid-template-columns:1fr;gap:32px;margin-top:30px}.response-gallery h3{font-size:21px}.response-gallery figcaption p{min-height:0;font-size:16px;max-width:600px}.response-gallery figcaption{margin-bottom:16px}.response-gallery .image-button img{aspect-ratio:auto;max-height:none}.demo-scope{font-size:13px;margin-top:22px}
  .buyer-story{padding-block:40px 44px}.story-heading h2{font-size:28px}.story-heading>p:last-child{font-size:16px}.starting-thought{gap:12px}.starting-thought>svg{display:none}.starting-thought p{font-size:19px}
  .story-tabs{gap:4px;margin-top:14px}.story-tabs button{flex-direction:column;justify-content:center;font-size:12px;min-height:70px;padding:10px 0;gap:5px}.story-tabs button span{width:24px;height:24px}
  .preference-lab{grid-template-columns:1fr;gap:26px;min-height:0;padding-block:24px}.story-panel legend,.story-panel h3{font-size:23px}.preference-options label{font-size:16px}.live-brief{border-left:0;border-top:1px solid var(--line);padding:22px 0 0}.brief-rows>div{padding-block:12px}.brief-rows dd{font-size:18px}.brief-sentence{font-size:20px}.story-controls{align-items:flex-start;flex-direction:column;gap:6px}
  .product-difference{padding-block:44px 40px}.approach-grid{grid-template-columns:1fr;gap:28px;margin-top:26px;padding-bottom:28px}.approach-grid h3{font-size:22px}.approach-grid article>svg{margin-bottom:12px}.approach-path{margin-top:14px}.ai-modes{grid-template-columns:1fr;gap:24px}.story-takeaway{font-size:21px}.site-footer h2{font-size:32px}.site-footer p{font-size:12px}
}
@media(min-width:1600px){.identity img{width:190px}.site-header a{font-size:20px}.hero-title{font-size:72px}.hero-description{font-size:18px;max-width:440px}}
@media(min-width:761px) and (max-width:1300px){.hero-actions{align-items:flex-start;flex-direction:column;gap:10px;margin-top:22px}.hero-description{max-width:300px}.hero-note{font-size:12px;gap:8px}}
@media(max-width:900px){.site-header{width:100%;height:auto;min-height:130px;padding:20px 5%;flex-wrap:wrap;gap:20px}.identity img{width:130px}.socials{margin-left:auto}.site-header nav{order:3;width:100%;justify-content:space-between;gap:12px}.site-header nav a{font-size:13px}}
@media(max-width:600px){.site-header{min-height:150px}.site-header nav{flex-wrap:wrap;justify-content:flex-start;gap:2px 20px}.site-header nav a{font-size:12px}}
@media(max-width:380px){.hero-title{font-size:42px}.prototype-route{font-size:11px;gap:6px}.button{font-size:15px;padding-inline:16px}.two-columns{grid-template-columns:1fr}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto;scroll-snap-type:none}*{transition:none!important;animation:none!important}}